Distributors of stuff are suffering to keep the monetization streams to which they are accustomed. There are many creative solutions to the woes of news and music, but the fact of the matter is that both are highly commoditized, and therefore overruled by alternatives that are free. This is why I have all but given up hope on making money on my music…I just want people to listen to it. (Besides, I seem to make too many excuses in getting anything new completed.)
Blokes such as David Bowie have a perchance for embracing new technology, fostering a robust web community, aligning with satellite radio, and providing numerous online channels for distribution. Nevertheless we still see the likes of others such as Prince who provided free copies of his new album “20TEN” in The Daily Mirror last July. In fact, Prince has recently gone as far to say that the internet is over.
Promotional distribution – in whatever its form – is nothing new. And at the end of the day musicians simply want their music to be heard. When such musical geniuses have done so much in pushing the envelope to have their music heard, it leaves little hope for guys like me. And yet we still have the likes of Justin Bieber. (I refuse to hyperlink him.) When mediocre talent is found by chance and sold by promotability, where does that leave the rest of us hard-working souls who add to the commoditization of music?
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